Why use Social Media?
- Mary Rose Flores
- May 23, 2019
- 3 min read
Updated: Jun 29, 2023
Social Media platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales.
According to the Digital 2019 reports from Hootsuite , there are over 3.484 billion active social media users across the world as of 2019. Which makes it a better place to market your product. In the business industry, marketing is the core of its success. So why Social Media? Here are some of the reasons:
1. Low-Cost Marketing Strategy
Through Social media, you have the freedom to access all your consumers all over the world without spending hundreds of thousands of money. With just a touch on your mobile phone or a click on your computer, you can market your product anywhere and everywhere. You can say "Goodbye to an extravagant and expensive way to advertise my brand across the globe". This is a new and effective way to boost your market. There will be a good chance of getting qualified leads to sell your product. With a simple advertisement posted on social media, you can get more of what you have invested. There is always the long wait to get back your return of an investment but with the aid of the global market in your phone, you can have it in no time. It helps you attain a greater return on investment and hold a bigger budget for other marketing and business payments.
2. Build a Connection
You are making a community within your social media account. It is important for a business to have this good connection with their consumers. Through social media, they can give their honest feedbacks towards your product and services that will help you to evaluate and make adjustments to have a greater consumer satisfaction rate. You can leave positive comments towards their claims or praises for your business. You can gain their loyalty and trust by so doing it. They will feel valued and cared for if you will show empathy in every comment they leave on your page. Making your own business is not about just making money but it is also about making and leaving a good legacy to your brand and business name.
3. More Personalized Campaign
Every campaign is unique. The more personalized your campaign is, the more it will attract your customers to read and try it. You can put whatever you want in it, as long as it will show your customer that you have a solution to their problems. By getting their personal information they will feel valued and cared for. It feels that you are not just talking to anybody but you are actually talking to them. It also improves the customer's experience.
4. Marketing Research
Using social media you will be connected to billions of its users. You can conduct surveys and polls for a wide range of audiences. This will help you to understand and evaluate your product more. The data that you have collected, will help you to understand more the needs of your customers or prospective customers. You can also see what your competitors are doing, and this will help you to make a better or even the best plan to market your product.
Final Thought
Using Social Media to market your product is the best idea. There are a lot of audiences there that will be your leverage to other business owners who don't use social media. By using this strategy, there will be a big chance that your business will grow and it will be successful. In the world of social media, opportunities are everywhere. Every opportunity grab it, and never waste or lose any of it. Use whatever resources you can have and it will be your ticket to a productive and successful business.
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